Леново Чатбот. Охотники за подарками NGN agency
Эта работа
в других
номинациях
Использование медиа
Рекламная кампания в соцмедиа
Инновационные решения в digital
Задача проекта
Challenge: As a brand who constantly seeks innovation Lenovo want stand out from ordinary New Year's congrats. We rejected traditional Santa-communication and invited people to take part in the interactive Chatbot-based phygital ques
Идеи и решения
Lenovo Chatbot for Gift-Hunters Execution: We created chatbots, each hiding surprise and started the gift-hunt. Bots were promoted in digital media. To engage offline audience we placed chatbot QR-codes in public spaces all over the city and gave tips where to find them in Instagram stories. Fans hunted for chatbots on the streets and connected with them via essential Messenger app. Chatbots gave recommendations about Lenovo`s products as New Year presents and engaged users to win one of Lenovo gadgets. Results: Reach - 320k People received personal gift ideas - 3100
