Campaigns using different tools and communication channels (with a minimum of 3 digital tool and/or communication channels): online campaigns, online parts of integrated campaigns, integrated campaigns.

Any PR projects in digital environments or with an active usage of digital instruments (crisis-oriented, marketing, social, political PR etc.), except for self-promo campaigns.

Any projects in digital environments which went beyond the online space: interactive installations, objects, boards, access points and apps for them, shop-windows, screens at merchandise points, interactive POS materials etc.

Video on websites, on social networks, special project videos, interactive videos, digital TV series, lightboxes at POS, other video projects in a digital environment.

Projects in a digital environment made for non-commercial purposes (charity, educational, social etc.), except for self-promo projects

Projects which aim to increase brand recognition or to alter reputation of personal brand agencies, studios and freelancers.

Branded content with online broadcasting or live stream videos on sites, digital TV or social media.

Any banners (static, dynamic, click-based) except Rich Media.

Attention! Special projects for banners and any nontrivial banner placement are dealt with in a Special Projects section.

Projects: content-based, (non)interactive, banner-based which are developed especially for a channel/platform with consideration of its specifics

Campaigns in which media channels and formats are used in a non-standart way to show brand advantages.

Communication with email-subsribers. Judges evaluate strategy, originality, results, design and text.

Any text which, according to an author of submission, is an example of a copywriter’s outstanding work: texts (for a website, a campaign, a banner, an app, social networks), names, slogans, scripts (for videos, campaigns or TV series). What is assessed: uniqueness of the idea and language, compatibility of an idea with the requirements of a digital environment.

Script for the video executed for the digital campaign

Jury evaluate director’s skills, vision and methods he/she delivers brand message

Animated videos and social media shows. Jury evaluate creative and technical level of the execution, new approach.

Examples of sound editing in ad projects in digital sphere: music, background noises, sound effects, jingles, integrated audio sequence - the material varies depending on the project’s concept. What is assessed: the idea and originality of the solution, compatibility with the project’s tasks, quality of technical execution, using features from the interactive environment, the method of creation.

Examples of sound editing in ad projects in digital sphere: music, background noises, sound effects, jingles, integrated audio sequence - the material varies depending on the project’s concept. What is assessed: the idea and originality of the solution, compatibility with the project’s tasks, quality of technical execution, using features from the interactive environment, the method of creation.

Commercial sites that advertise a product, service, company, event etc.

Sites made for commercial and informational solutions of brands and companies

Judges evaluate visual execution, usage of interactive tools, attention to details.

Illustration in digital-projects.

Sites, applications, other interactive projects.

Online shops, service projects for brands made with a usage of financial transactions.

Solutions on promoting a brand or a project on social networks (communities, apps, target advertising etc.). Campaign success is assessed from a viewpoint of a strategical approach, creativity and effectiveness.

Examples of brand communities (pages, groups on social networks, other solutions). What is assessed: originality of a solution, brand community effectiveness from a thematic standpoint, informational teaching territory, role model, content posting approach and communication with users.

What is assessed: community visual design on social networks - cover, profile picture, group menu, apps and interface design of columns and posts within a community.

Campaigns developed in compatibility with mobile devices. Exploitation of mobile devices’ features, apps, technologies in campaigns.

Any apps (entertainment, service, developing, information etc) and games developed for mobile phones, smart phones, tablets and made for a particular brand for ad purposes

Websites made for particular use or adapted for mobile devices

Any projects where, according to an author of submission, absolutely new digital solutions were applied (parameters of a digital environment, technologies, effects).