Entry fee is $1

Nominations

  • Interactive projects and websites

  • Media

  • Craft

  • Social media

  • Mobile

  • Innovations

Description
Registration info

Integrated and Internet-based Campaigns

Campaigns using different tools and communication channels (with a minimum of 3 digital tool and/or communication channels): online campaigns, online parts of integrated campaigns, integrated campaigns.

  • project description
  • screenshot or project illustration (for a work page on the web site)
  • video-case link (up to three minutes)
  • list of communication channels  (minimum of three) in a description
  • case page link (optional)

PR and Brand, Service and Trade Mark Reputation Altering Campaigns

Any PR projects in digital environments or with an active usage of digital instruments (crisis-oriented, marketing, social, political PR etc.), except for self-promo campaigns.

  • project description
  • project illustration (for a work page on the web site)
  • video-case link (up to three minutes)
  • channel links (minimum of three) in a description
  • In description: list of media channels involved in campaign; links to campaign materials (articles, pictures, publications, posts etc.)  - minimum of three
  • case page link (optional)

Digital Out-of-home

Any projects in digital environments which went beyond the online space: interactive installations, objects, boards, access points and apps for them, shop-windows, screens at merchandise points, interactive POS materials etc.

  • project description
  • project illustration (for a work page on the web site)
  • video-case link (up to three minutes) or presentation board link

Video

Video on websites, on social networks, special project videos, interactive videos, digital TV series, lightboxes at POS, other video projects in a digital environment.

 

  • project description
  • project illustration (for a work page on the web site)
  • project link (video, website)
  • videocase link (optional)

Non-commercial Projects

Projects in a digital environment made for non-commercial purposes (charity, educational, social etc.), except for self-promo projects

  • project description
  • project illustration (for a work page on the web site)
  • video-case link (up to three minutes) or a presentation board link 
  • project link (optional)

Self-Promo

 

Projects which aim to increase brand recognition or to alter reputation of personal brand agencies, studios and freelancers.

  • project description
  • project illustration (for a work page on the web site)
  • project link video-case link (up to three minutes) or presentation board

Live stream campaigns

Branded content with online broadcasting or live stream videos on sites, digital TV or social media.

  • project description

  • project illustration (for a work page on the web site)

  • project link

Banners

Any banners (static, dynamic, click-based) except Rich Media.

Attention! Special projects for banners and any nontrivial banner placement are dealt with in a Special Projects section.

  • project description
  • project illustration (for a work page on the web site)
  • link to the banner (or screencast)
  • video-case link (up to three minutes) or presentation board link (optional)

Special Projects

Projects: content-based, (non)interactive, banner-based which are developed especially for a channel/platform with consideration of its specifics

  • project description
  • project illustration or presentation board (for a work page on the web site)
  • screencast link for interactive projects

Use of Media

Campaigns in which media channels and formats are used in a non-standart way to show brand advantages.

  • project description
  • project illustration (for a work page on the web site)
  • project link or case study

 

Email Marketing

Communication with email-subsribers. Judges evaluate strategy, originality, results, design and text.

  • project description
  • project illustration (for a work page on the web site)
  • project link or case study

Copywriting

 

Any text which, according to an author of submission, is an example of a copywriter’s outstanding work: texts (for a website, a campaign, a banner, an app, social networks), names, slogans, scripts (for videos, campaigns or TV series). What is assessed: uniqueness of the idea and language, compatibility of an idea with the requirements of a digital environment.

 

  • project description
  • project illustration (for a work page on the website)
  • link to the full version of the text — in description
  • project link (link to a website, a model board, an app, a video, a banner, a special project and etc.)

Script

Script for the video executed for the digital campaign

  • project description
  • project illustration (for a work page on the web site)
  • link on video

Direction

Jury evaluate director’s skills, vision and methods he/she delivers brand message

  • project description
  • project illustration (for a work page on the web site)
  • link on video

Visual effects

Animated videos and social media shows. Jury evaluate creative and technical level of the execution, new approach.

 

  • project description
  • project illustration (for a work page on the web site)
  • link on video
  • making of (optional)

Animation, motion-design

 

Examples of sound editing in ad projects in digital sphere: music, background noises, sound effects, jingles, integrated audio sequence - the material varies depending on the project’s concept. What is assessed: the idea and originality of the solution, compatibility with the project’s tasks, quality of technical execution, using features from the interactive environment, the method of creation.

 

  • project description
  • project illustration (for a work page on the web site)
  • video-case link (up to three minutes) or a case page link product link itself (in a way it was presented)
  • video-case link (up to three minutes) or presentation board link (optional)

Music and Sound Design

Examples of sound editing in ad projects in digital sphere: music, background noises, sound effects, jingles, integrated audio sequence - the material varies depending on the project’s concept. What is assessed: the idea and originality of the solution, compatibility with the project’s tasks, quality of technical execution, using features from the interactive environment, the method of creation.

  • project description
  • project illustration (for a work page on the web site)
  • case study or a link on the project

Promo sites

Commercial sites that advertise a product, service, company, event etc.

  • project description
  • project illustration (for a work page on the web site)
  • case study or a link on the project

Corporate Sites

Sites made for commercial and informational solutions of brands and companies

  • project description
  • project illustration (for a work page on the web site)
  • case study or a link on the project

Mobile apps

Judges evaluate visual execution, usage of interactive tools, attention to details.

  • project description
  • project illustration (for a work page on the web site)
  • case study or a link on the project

Illustration

Illustration in digital-projects.

  • project description
  • project illustration (for a work page on the web site)
  • case study or a link on the project

UX

Sites, applications, other interactive projects.

  • project description
  • project illustration (for a work page on the web site)
  • case study or a link on the project

E-commerce

Online shops, service projects for brands made with a usage of financial transactions.

  • project description
  • project illustration (for a work page on the web site)
  • case study or a link on the project

Ad Campaign on Social Media

Solutions on promoting a brand or a project on social networks (communities, apps, target advertising etc.). Campaign success is assessed from a viewpoint of a strategical approach, creativity and effectiveness.

  • project description (with indicators of effectiveness)
  • project illustration (for a work page on the web site)
  • project link
  • video-case link (up to three minutes) or presentation board link (optional)

Brand Community Concept

 

Examples of brand communities (pages, groups on social networks, other solutions). What is assessed: originality of a solution, brand community effectiveness from a thematic standpoint, informational teaching territory, role model, content posting approach and communication with users.

  • project description (with indicators of effectiveness)
  • project illustration (for a work page on the web site)
  • community link
  • video-case link (up to three minutes) or presentation board link (optional)

Community Design, Design of Posts

What is assessed: community visual design on social networks - cover, profile picture, group menu, apps and interface design of columns and posts within a community.

  • project description (a design concept)
  • project illustration (for a work page on the web site)
  • project link (community)
  • video-case link (up to three minutes) or presentation board link (optional)

Campaigns in a Mobile Environment

 

Campaigns developed in compatibility with mobile devices. Exploitation of mobile devices’ features, apps, technologies in campaigns.

 

  • project description (design concept)
  • project illustration (for a work page on the web site)
  • video-case link (up to three minutes) or presentation board link
  • link to the project (optional)

Branded Games and Mobile Apps

Any apps (entertainment, service, developing, information etc) and games developed for mobile phones, smart phones, tablets and made for a particular brand for ad purposes

  • project description
  • project illustration (for a work page on the web site)
  • working app or game link video-case link (up to three minutes) or a presentation link
  • video-case link (up to three minutes) or presentation board link

Mobile Websites

Websites made for particular use or adapted for mobile devices

  • project description
  • project illustration (for a work page on the web site) 
  • video-case link (up to three minutes) or presentation board link

Innovative solutions in digital

Any projects where, according to an author of submission, absolutely new digital solutions were applied (parameters of a digital environment, technologies, effects).

  • project description
  • project illustration (for a work page on the web site)
  • video-case link (up to three minutes) or a presentation link
  • project link (optional)