Foreign currency transactions at Tochka Bank BeaversBrothers
This work
in other
nominations
Animation, motion-design
Task
Help managers at Tochka Bank quickly and effectively explain to clients how Tochka’s complex forex transaction service works.
Ideas and solutions
The client chose the format of an animated video, because animations are always a good way of explaining complex products simply. We made a colourful video for Tochka Bank that chimes with the bank’s corporate culture. It is warm and engaging. The main characters are designed to be relatable for IT specialists, the video’s target audience: freelance designers working with Western clients. The dynamic and progressive Andrey uses Tochka for his forex transactions, while conservative Philip went to a different bank and encountered all sorts of problems. The plot uses the classic comparison strategy, enhanced with bright graphics and humorous sequences. These metaphors help to highlight the advantages of using Tochka Bank. Results: The video was watched more than 600,000 times in the first month. We had more than 3,400 clicks from the website to the video. This was despite the fact that the video was created for internal use, not for promotional purposes.
