Site of WitalTea Deasign Russia
Task
Wital is a brand of high-end tea for corporate purchases and sale in luxury shops and airports. The tea is harvested on the world’s best plantations, all the tea blends are created by tea masters and each tea pack is checked manually. The task is to create a website that would correspond to the status of the tea.
Ideas and solutions
We built a “manual assembly” and custom-made website design. We created an unusual tea selector based not on ingredients, but emotions that person wants to experience. Depending on the selected feeling, website suggests several tea options from different lines. We made beautiful shots of tea blends and animated manufacturing process, which became the conceptual element of company’s product page. Scrolling down the screen, visitor sees how the tea is “being packed” and learns about every stage of its production.
