Social project in support to the program of reproduction of Asian Leopard in the Caucasus Деменкова Ксения
Task
Asian Leopard has come to the Northern Caucasus again, which scares the locals and makes them worry about their lives, their family and their cattle. Our goal was to overcome the conflict between a man and a wise beast, to make the audience destroy their fear and aggression with the help of digital art.
Ideas and solutions
Searching for the form: Videos should be universal for any viewer and for any stage. The illustration is based on the dark shapes with bright backgrounds, which creates the atmosphere of going deep into the problem and serious approach to solving it. Content: 6 animated videos about Asian Leopard, communication with it and respect to the animal. 1 video – Leopard’s first person narration about its coming back to the Caucasus. 2 video – addressing the locals, telling about the importance of capturing the traces of leopard, informing WWF about it. 3 video – addressing the hunters in order to prevent them from attacking the leopards and keeping them safe. 4 video – addressing the locals who have the cattle. 5 video – addressing the locals, informing them how to act in case of meeting the leopard 6 video – information about the WWF program. https://www.youtube.com/watch?v=cvFh1l3l_rc&feature=youtu.be https://www.youtube.com/watch?v=H3vA3wHsFds https://www.youtube.com/watch?v=q0NFaP86y2Y https://www.youtube.com/watch?v=cCccehZhdA0 https://www.youtube.com/watch?v=Z_G2ULPiaS0 https://www.youtube.com/watch?v=m3Uh4j7qT94 Targeting: The goal was to set the communication with locals, hunters, school students and tourists. Placement: Public transport of the Caucasus, aeroexpresse, regional TV, on the Internet, official WWF sources
