SMM for TK Ozerki Deasign Russia
This work
in other
nominations
Community Design, Design of Posts
Task
Client had standard content, which looked as if it was written in the days of SMM inception. Absolutely any shopping centre could have had such content; but our client wanted to stand out. Posts were made frequently, but engagement was low.
Ideas and solutions
Where to go for a lunch? What to do on a weekend? Our brain gets tired of constant decision-making, as we have to make thousands of decisions every day. There comes a moment, when you just don’t want to decide any more. Thus, we suggested to create a community: “Necessary things to let you think about something more important”. We started creating memes and comics about shopping and everyday situations. The audience could recognize themselves in those stories. Each story serves as a pill for the problem of making choice, whereas Ozerki shopping centre acts as a psychotherapist.
