Instagram of TK Ozerki Deasign Russia
Category
Social media
Nominations
Brand Community Concept
Brand
TK Ozerki
Link
Task
Come up with a creative strategy for Instagram. Make content more native.
Ideas and solutions
Cats are favourite characters on Instagram. Each minute hundreds of cat images are added to the network. Moreover, cats are known to be the best antidepressants, so they would become a perfect native package for our messages. Each post contains a cat image, which is directly tied to the shopping centre and the shop renters.
