Tales with the Blue Cat Гришин Антон
Task
Increase knowledge about the product - cough syrup for toddlers, and loyalty to the brand as a whole
Ideas and solutions
Every mother knows how difficult it is sometimes to put a little fidgeting. In order to facilitate this task, we launched a project for which the children's writer Daria Wardenburg composed six amazing tales. The story could be read to the child on its own, or to include an audio record, over which professional voice actors worked. Unique illustrations created for the project, in common with a fascinating story, helped the kids quietly fall asleep in the arms of their beloved mother.
