Maxwells - Shoria Игорь Олешко
Category
Craft
Nominations
Direction
Company
Maxwells
Brand
Maxwells
Link
This work
in other
nominations
Music and Sound Design
Task
Aim - to attract audience’s attention to the liquid for vapes
Ideas and solutions
Ingredients of the product "Shoria" includes forest berries that grow in Shoria (Altai). The most part of the target audience associates the word "Shoria" with snowboarding and downhill skiing. We decided to link it visually with the winter, ice, frozen berries with mint, pines and forest berries
