Playing with classics Гришин Антон
Task
Tell about the launch of the adicolor collection - this is a relaunch of the cult model of sportswear in new bright colors. In the project, it is necessary to introduce the classic clothes adidas Originals in a new way
Ideas and solutions
Adidas Originals and Afisha launched the project "Playing with Classics", an unusual experiment in which four characters were invited to participate - visionaries in their field. The heroes were given the task to interview each other and tell what new and neoclassical they had done in their field. The musician Misha Mishchenko, the neo-classicist of the modern era, the graffiti artist Sergey Ovseikin, who presents classical subjects, rapper Naum Glinka with tracks on poems of the silver age poets and Lilya Skovorodnikova, who added modern dance to the ballet, was invited to the project. Heroes told about the project in their own social networks - in the stories and in the feed, all the results were overfulfilled by more than 50%, with most of it was organic and the project was gaining reach for a long time without further promotion.
