Steps and the city Гришин Антон
Task
Tell the audience about the new large-scale brand action "Gigi for steps". The action assumes that the user in the "My Beeline" application for 10,000 steps receives 100 MB of free Internet.
Ideas and solutions
A large-scale special project with an exit to offline, which offers users to make the biggest walk this summer and get 100 MB of free Internet. The project lasted three months and included several activations. The first one is a special service of walks, a series of unique routes in five cities of Russia. The second - unique quests for several cities in which the user could receive prizes from the brand (ASICS sneakers, fitness bracelets and movie tickets). And finally, a series of audio guides in Moscow, invented and voiced by invited characters, bloggers - actor Fyodor Gamaleya, DJ Ksenia Dukalis and journalist Polina Sohranova.
