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Painted it all

Painted it all Семяков Денис

Category
Interactive projects and websites
Nominations
Digital Out-of-home
Company
1/2 of you
Brand
1/2 ofyou
Link

This work
in other
nominations

Self-Promo

Task

The main goal of the project was acquaintance of the new audience with hookah through the exhibition "we will fill All The task was also to declare the project to the city through various carriers, without attracting large sums of money, opinion leaders and bloggers

Ideas and solutions

It is an honor for me to be the producer of this project. I remember at the beginning of the year I had an idea, to paint a car and put it in the center of the city, as a tourist attraction point for tourists. Specially for the exhibition, we decided to buy an old golf and give the opportunity to two artists to paint it. So, the car began to live its life on Rubinshteina Street, and carried out a point for tourists. What contributed to the growth of the visit ½ of you Just to capture a new audience, I was asked to launch a series of limited t-shirts with one brand. These are all elements of one large system, or rather an exhibition. Urban media about the project https://www.the-village.ru/village/city/news-city/321111-avtomobil-kalligrafiya?utm_source=vk.com&utm_medium=social&utm_campaign=uchastniki-vystavki-sovremennoy-kalligraf The process of painting https://www.youtube.com/watch?v=mSLioy50Yhc