ForteMOOD Елена Дмитриева
This work
in other
nominations
Ad Campaign on Social Media
Brand Community Concept
Community Design, Design of Posts
Task
Develop a unique concept for the bank page in Instagram.
Ideas and solutions
CREATIVE IDEA, STRATEGY: Use Instagram as a page-manifest, which reflects the spirit of the brand: progressiveness, originality, ability to keep sense of the pulse. Each post is a staged photography-visual, which was designed and photographed specifically for the brand. EXECUTION: Details: – Only image posts: completely abandoned information posts and product advertisement, – Each visual has a bright image that conveys uniqueness of the bank and its mood, – Only pictures: completely abandoned the use of stock images, – Pictures are accompanied by single-line texts that convey one key message or create an attitude: "Yes, this is my bank, and it knows what I like. We go in one direction. RESULTS: Outcome for the first week: - profile visits increased by 178% compared to the previous week (13 755), clicks to the site - by 172% (622), - coverage (the number of unique accounts that saw publications) increased by 386% to 349,934, and the number of publication views increased by 250% to 638,669. Fortebank’s page: https://www.instagram.com/fortebankkz
