Life is a Tape of events Possible Group
Category
Interactive projects and websites
Nominations
Video
Company
Lenta Ltd
Brand
Lenta Hypermarkets
Link
Voting results
This work
in other
nominations
Script
Task
This year, the chain of hypermarkets "Lenta" celebrates its 25th anniversary. The task of the anniversary campaign was to reflect on the many years of bonding by the brand and its customers
Ideas and solutions
Life is a tape of events, and for 25 years, "Lenta" hypermarkets have witnessed many events from the lives of their customers. We shot a series of short films that tell touching stories from the everyday lives of different people, united only by some kind of connection with the hypermarket. For the pilot, three young directors were involved, each of whom filmed one of three stories based on real events.
