Duo spirit Светлана Шеина
Task
The task is to shoot a stylish image video of the European format for an advertising campaign on the Internet.
Ideas and solutions
We were approached by guys who are professionals in acrobatics. The duet often performs on cruise ships during round-the-world trips. Therefore, we had to not just shoot a beautiful video, but create a product that would be easily perceived by non-Russian-speaking audience. To solve this problem, we came up with the idea of a video based on audiovisual images. We showed the grace and harmony of a couple of artists through a dance. We filmed a large number of takes with tricks and complex supports. Dinstalling, we've linked into a single story all of these frames. We paid special attention to the sound component. Before we settled on the final track, more than 10 variations of the main background music were tried. In addition, in different parts of the video you can hear the noise of the wind, the sound of walking on the floor, breathing, turning pages, the rustle of trees. All of it conveys a special mood of the video, understandable to any inhabitant of the planet. The shooting took place in three locations, which we carefully selected. For the first part of the video we needed a room with a special atmosphere. It was also important to have enough space in the room to move artists and suitable flooring. The second location was in the white room with spacious windows. We focused all viewer’s attention on the hero. Here the dynamics begins to grow. The most complex acrobatic elements were filmed on a nature side. To get such interesting shots, we arrived at the site at 5 am, found a suitable tree for hanging slings, removed all unnecessary details, garbage. As a result, customers received an atmospheric and stylish image video to present themselves at the international level.
