Promotion of special project MTV and Rostelecom Зотов Артур
Task
To achieve KPI for advertising reach and attract users to the competitions of the special project website
Ideas and solutions
Link to a detailed case about the work done - https://azot.digital/case/vtm Link to a short video about project indicators - https://yadi.sk/i/Ab8YBneD3Msh9R Stages of work: developing a strategy → writing a content plan → preparing advertising teasers / banners → setting up advertising campaigns → setting goals and preparing a special project website → analytics and support. Achieved indicators. 51420 users were attracted to the site of the special project. The total reach of advertising campaigns was 8.8 million hits. Written 69 thematic posts, developed more than 200 advertising teasers and banners. Progress. The target audience of the special project was analyzed, the promotion strategy was compiled, after which the appropriate advertising channels were selected: - VK: teasers, promo posts, buying posts - Yandex.Direct (RSA) and Google.Adwords (CCM) - Instagram - Facebook Regularly conducted an analysis of advertising campaigns on the ratio of cost to reach and involvement in competitions, after which the actions of the team were adjusted
