Cooking by Cami Афонин
Task
Goals and objectives: 1. To increase the audience of the channel (https://www.youtube.com/cookingbycami) on platforms YouTube and Instagram. 2. To create a favorable audience with which it will be pleasant to work for the customer. 3. To increase the awareness of the brand and clients 4. To create interesting content for the audience and for 5. To keep the existing audience 6. To increase the number of subscribers on the channel
Ideas and solutions
Since the channel is still young, we realized that we first need to gain an audience by releasing videos on current topics. We noticed that on YouTube, a popular genre of "people are trying (something)". So we came up with the heading "people are trying to distinguish home from store". The idea was to find people on the street and offer to play in our video. The emotions were genuine.(https://www.youtube.com/watch?v=il4XseQTAC4&t). We also made a video where we combined the day of men (February 23) and the preparation of cupcakes. We decided that it would be interesting for the female audience to see how the guys prepare. https://www.youtube.com/watch?v=PKnn7ZS22Es&t). Recently we have launched a new category (https://www.youtube.com/watch?v=7nl34HvR0Mc&t) - reviews on kitchen appliances. In the comments we were asked to make reviews on the technique. This content has performed better than previous ones. A large number of views and reviews received video recipes of non-standard cakes. Basically our videos fit into this category (https://www.youtube.com/watch?v=UxWBtmeNEzA) and "livehacks". Video where we give advice on how to make complex things in an easy way. (https://www.youtube.com/watch?v=t6K9acNMYfw&t
