Operation is in progress Игорь Готт
Task
Create a unique emotional mood when using ATMs, recreating positive emotions in your memory.
Ideas and solutions
Owners of Sberbank cards in our country, in relation to other banks is the vast majority. Automated services of the bank does not always cope with the flow because of its scale. In particular, ATMs periodically fail, make long wait or repeat the same operations again and again. As a result, negative experience of using ATMs and a bad mood for the whole day. The idea: change the perception from communication with the ATM in a positive way. Solution: use the existing ATM voice of the interface prompter as a jingle. A musical audio track was written, and an animated video clip was filmed. The purpose of which was the virus spreading and re-creation of the voice associated with the negative using of ATMs and the substitution of this association for positive emotions associated with the clinging to memory music song and bright visual images recognized on the Internet in the scope of some well-known cultural phenomena and events of the recent past.
