Excursions in the digital forest Григорий Ильин
Category
Interactive projects and websites
Nominations
Video
Company
Biplane
Brand
Biplane
Link
Task
1. Brand awareness; 2. Increase conversions to the site; 3. Tell the audience about work in our agency
Ideas and solutions
We want to tell funny and interesting story about our agency, because many competitors' make serious content with pathos, which doesn't work. We accidentally found cool animator on YouTube and discussed cooperation with him. Our limited budget on video advertising – 750$ production and over 300$ promotion on YouTube with TrueView In-Stream. The results on YouTube at this point - 126 000 views', 111 570 uniques, 31,13% watched the video to the end, 773 go to website.
