Hangout in "makelove" on 23 of February makelove
Task
Background: There are more than 1500 subscribers on our facebook page of makelove, an employer branding agency, but not so many likes and reposts while creatives are dying to get briefs on digital projects. Now It’s time to remind our precious clients about us and attract the new ones. Challenge: To heighten clients’ interest and show them that in makelove we have expertise in social media, create cool digital activations and make the most of digital instruments.
Ideas and solutions
Idea: Online gift and congrats generator Mechanics: We created a special landing page with congrats generator that looked like a slot machine – you pull the handle and get a gift. However, only the most attentive person could get there since in order to do that you had not to miss an ad post targeted on makelove subscribers. To get the gift, you needed to repost (otherwise, no one would know how cool we are) and come to makelove bar for beer, screwdrivers and socks. Results: +200 subscribers on facebook page +230 reposts -50 gifts +1000 likes +9 new briefs on digital activations
