Aerius Control Digital BBDO
Task
A technological project aimed to increase the level of comfort for people with allergies and to emphasize the modern innovative image of the Arius brand. The project was aimed at those who forget anti-allergic pills at home or at work during the Allergy season.
Ideas and solutions
People with allergies don't want anything to interfere with their active image. Even with years of experience living with allergies, people periodically forget the medicine and suffer. According to studies, 52% of people periodically forget the drug. The key to the problem’s solution was a smartphone, as one of the most rarely forgotten objects in everyday life. We connected smartphone to a specially made pillbox (capsule) using iBeacon technology and a mobile application Aerius Control. Aerius Control “knows” when the capsule is out of sight and signals about it. Capsules were obtained when buying Aerius, in the materials and on the website users received a link the app in the App Store and Google Play. This activation helped to increase Aerius sales by 12
