Lenovo. DARE TO AMAZE NGN agency
Task
BACKGROUND Phab 2 Pro is a new Lenovo device with breakthrough AR/VR-technology Tango by Google and blah-blah-blah. But all this buzz-words are too complicated for mass market. We must show the possibilities of this technology in clear and simple way.
Ideas and solutions
CREATIVE IDEA New technology can amaze. But technology is nothing without amazing people. We put amazing people in the center of campaign. We shot 3 short films about awesome people, who dare to amaze with their inspiration, ambitions, enthusiasm and of course with help of Phab 2 Pro. EXECUTION In 3 videos we introduce streetball players who amaze with crazy trick-shots. Independent maker, who created stylish bag for Phab 2 Pro. And little girl who was amazed by her parents. Each stories we targeted on relevant audience in Youtube and social media so we can cover wide range of potential buyers. All stories and technical information about product unfold on Landing page. We promoted Lenovo Phab 2 Pro in emotional form but show real benefits of product. RESULTS View time of branded video content >100 days Average time on site 2:30 min
