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Task
State unitary enterprise to cover the work of city electric transport during the world football championship 2018, to show the effectiveness and technique, to increase the popularity of city public electric transport among citizens and guests
Ideas and solutions
There was little time for realization of the project. Our team had 2 days before the beginning of the last championship in Saint-Petersburg. We suggested the idea to show the way of foreign fans to the stadium «Saint-Petersburg», where the match was held, in the life-interview format. Especially through the fan-passenger, his cooperation and comments it is possible to show the work of public transport. We worked out scripted plan and made video of the necessary material, previously having casted the actors. After that we recorded and voiced voice-over text of the fan in French and Russian. Editing the sound we put the Russian text on the French text to make the audience sure that it is a real foreign fan’s speech
