MefaFon. Annual report ZephyrLab
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Task
In 2017, the company "MegaFon" has changed the positioning of taking a course of openness, the development of digital products and improve the customer experience, and in addition, updated corporate identity. Our task was to create the design of the annual report, which would emphasize these changes. "MegaFon" is active in the Moscow and London stock exchanges, so it was important to maintain the officiality and comply with a number of requirements of international regulations on the provision o
Ideas and solutions
The design concept of the annual report stands on two whales - minimalism and emotions. With her help, we wanted to emphasize the openness of the company. We organized a photo session for top managers to change their strict image to a softer and friendly. We came up with a nonstandard layout, developed a number of unique magazine spreads. In addition, new stylistics created illustrations, graphics and other graphic elements. In the beginning, we created a printed version, which took more than 300 pages. This became the basis of the interactive version, where we saved all the text, but made it easy to read. For this we reworked the structure of the report, made the content categorization, placed emphasis on the main subsection teasers. We have developed an annual report that reflects the company's new values and mood. The interactive version of the report is published on the main site of MegaFon
