Tribulyze ojoteam.com
Task
Our client, the vendor of innovative herbal testosterone supplements, wanted his brand to assert customers’ manliness and avoid the typical “weight loss pill” image. All the more so the supplement does work as advertised, improving male virility and hormonal state.
Ideas and solutions
We created several base images. First, two men, one out of shape as a result of a low testosterone level, the other with a perfect trapezoid body shape. The key to the traditional male audience is to focus not on fitness as such but rather on asserted manliness. Second, a man running up a mountain in the form of a speedometer. The run illustrates the strong dependence of endurance on testosterone: while a man with a low testosterone level gets tired early on, a man with enough testosterone easily climbs to the top. Third, a pair of scales where a regular supplement is far outweighed by the sheer amount of the active substance in Tribulyze.
