Moonshine ojoteam.com
Task
Our client, a distillery equipment supplier, asked us to come up with original liveries for its Citroen Jumper vans. The visuals were to be attractive and memorable. The vans were to, first, stick out in traffic and, second, unambiguously connect with present-day distilling.
Ideas and solutions
We based this project on the “transparent wall” design. The liveries allowed everyone around to “look inside” the vans and see a perfect amateur distillery for making quality craft spirits. We did not go with the image of traditional Soviet vodka brewers. Instead, we based the liveries on the popular Breaking Bad series and went so far as to use the actual company founders as models for the photo shoot. So these vans that are now roaming both Moscow and Saint Petersburg exhibit more truth than you could think.
