Picnic Deasign Russia
Category
Interactive projects and websites
Nominations
Video
Company
Arnest
Brand
Picnic
Link
Task
Picnic is an effective mosquito repellent. All the products are made of natural ingredients and are tested for safety. The task is to increase brand awareness and to explain that these products are absolutely safe for people.
Ideas and solutions
We created a series of video clips where intrusive people are compared to mosquitos and other bloodsucking insects: traffic officer, like a mite, slowly and tediously asks to see almost everything, from first-aid kit to insurance; colleagues, like a swarm of noisy mosquitoes, attack and demand reports; and a girlfriend, like one of those annoying flies, chatters about beauty salons that she frequents.
