Spring inside Яковлев Евгений
Category
Media
Nominations
Use of Media
Company
Pervii Trest
Brand
Pervii Trest
Link
This work
in other
nominations
Ad Campaign on Social Media
Task
To make a project of the heart, which can find the response from the audience. Making our client closer to people, this commercial will distinguish him among other competitors.
Ideas and solutions
In the middle of winter we launched an advertising campaign "Spring in the soul". Inspiring video "Create!", "Fall in love", "Dream on" warmed people. Commercials were broadcasting in cinema and had become very popular in Internet. This campaign also included on-line promotion and outdoor advertising.