New Year interactive card BeaversBrothers
Task
The goal is to wish RUSAL’s clients and partners a Happy New Year. Tasks: create an unusual New Year card to be sent out via email. It is important for the card to reflect the company’s specific activities.
Ideas and solutions
We offered to make an e-card for RUSAL that involved user participation and featured attractive animation. The recipient opens an e-card on a separate web page and decorates a Christmas tree. Their reward is a magical finale. To trigger this finale, the recipient uses their mouse to move decorations out of a box and onto a Christmas tree. The real-life prototypes of these decorations are made of aluminum, RUSAL’s main product. When all the decorations are hung on the Christmas tree, Santa Claus will appear, bringing the magic with him: festive lights will turn on, and a New Year’s wish from RUSAL will appear on the screen.
