OLYMPIA ANTI-ADVERTISING OLYMPIA
This work
in other
nominations
Self-Promo
Task
All agencies in the digital industry think a lot about their image: they shoot beautiful videos where they tell the memorized text about the company, post photos of joint jogs and bike walks in the social networks. But we know that beyond all of this all there are ordinary people who get drunk on Fridays, don't always meet the deadlines and hate their colleagues. So we decided to show how the things really are in the digital industry.
Ideas and solutions
We created an anti-advertising video full of self-irony in which we expose ourselves as idiots and show what problems the agency and the industry in general have. Awards, cool projects, client-oriented approach, places in the ratings - we laugh at everything the whole digital market is so proud of ... But only in this video - tomorrow we will be back to writing an inspiring post about our new project, and two weeks later we are going to release a high-quality image promotion video.
