Technograd - supermarket of professions SPN Communications
This work
in other
nominations
Community Design, Design of Posts
Task
Popularize professions, which are in high demand in Moscow and train skilled workers
Ideas and solutions
Technograd is unique leisure educational center, launched in August 2018 in VDNKh. Social networks became one of the main channels of communication with the target audience, so it was important for us to create a bright and recognizable concept of the community. The idea was inspired by the philosophy of the project itself: Technograd is a supermarket of professions, and communities in social networks are a catalog, a directory of professions. We tell our subscribers about various professions, their history, relevance on the market, share advice on employment and self-development. The project is presented on three platforms: VK, Facebook, Instagram. For two weeks of the project's existence, the total audience reach was almost 1 million users.
