Exploration of the City Гришин Антон
Task
Purpose was to tell about the opening of a new UNIQLO store in the "Atrium" shopping center and increase the audience's loyalty to the brand.
Ideas and solutions
Afisha and UNIQLO launched the special project "Opening the City" - a project that opens Moscow in a new way. Eight popular and media people, including Alena Doletskaya, Keiko Lee, Dasha Kos told about their favorite places in Moscow. One of them is a secret place that the user had to guess in order to receive prizes from UNIQLO. The user was offered not only to guess this place, but also to find it in Moscow - to put photos into the social network with a unique hashtag, according to which posts were collected on the project page. The project was very popular among the audience of the site and exceeded all KPI by 50%.
