Creative invitations for the bloggers by Mugler perfume house Деменкова Ксения
Task
In February 2018 perfume house Mugler presented the most expected perfume of the year – AURA Mugler. Our goal was to invite bloggers to the private presentation of the perfume, where they could receive their prize for making a publication – Aura Mugler. Aim: To double the bloggers’ KPI. On this condition the blogger has to do not one, but two publications mentioning Mugler brand.
Ideas and solutions
We were inspired by the identity of the perfume, therefore we decided to overcome digital frames. We sent branded black boxes AURA Mugler to the bloggers, inside of which they could find real leaves, green lights and an envelope with a personal address, perfumed with AURA. Circulation: 50 boxes with invitations Realisation: We did not hire BTL because we wanted to go through this experience ourselves. Around 50 of our workers left their computers in order to participate in the boxes’ preparation. Our office was full of green leaves, it was a wonderful time! Results: Bloggers were amazed by the received invitations. 95 % of them published stories and posts with the AURA box as a sign of appreciation. - 2 publications of one blogger instead of 1 - 5o stylish UGC - 200k of the views in stories - 20k likes - 7 % average ER publication - loyal community of influencers - incredible experience of meditation while creating the invitations :)
