4 nights Гришин Антон
Task
To support the launch of the line of the new men's perfume YSL LA NUIT DE L'HOMME EAU ÉLECTRIQUE, playing in the club culture and nightlife
Ideas and solutions
Heroes of the project were techno-producer Nikita Zabelin, composer Nikola Melnikov, musician Anton Sevidov and hip-hop performer Aljey. Each of the characters presented one of the 4 fragrances in the line of YSL LA NUIT DE L'HOMME EAU ÉLECTRIQUE, and talked about how he prefers to spend the night in terms of club culture. On the interactive promo site, users could watch the immersive videos with the characters of the project, interact with them, learn more about the new fragrances, and also order one of them. Excellent characters for the project, cool interactive content, stylish videos and photos, as well as proper noise in social networks, allowed us to perform all the necessary tasks.
