TELE2 Freestyle Брумель Юлия
Task
To integrate the leading brand idea "we play by other rules" to the biggest Russian winter action sports festival Rosafest.
Ideas and solutions
Interactive project was developed as following: 1. The scenario and set-up of great sport show in winter resort Rosa Khutor. Skiers and snowboarders did freestyle tricks in special snow-park. 2. In this snow park was set up a big art object (huge Rubik's Cube) and with 3D mapping we made this Cube move, transform and show sport elements and tricks for sportmen (as a task). While they did Cube's missions, sportsmen profile and mapping effects were projected to the Cube. 3. The show and tricks were broadcasted to the Cube and streamed to Tele2 social networks. 200 000 people watched our show. The aim was to highlight strong 4G connection even in mountains high.
