Tinkoff The Game Брумель Юлия
Category
Interactive projects and websites
Nominations
PR and Brand, Service and Trade Mark Reputation Altering Campaigns
Company
Tinkoff
Brand
Tinkoff Bank
Link
Voting results
Task
To integrate Tinkoff bank into biggest winter festival Rosafest and to activate credit cards selling-out
Ideas and solutions
First ever in Russia was developed and realized interactive Quests in real mountains. Winter resort Rosa Khutor became the huge playground with 150 tasks for festival guests. All missions are located on a promo page www.spotway-game.ru. While checking-in to the hotel Guest receive his unique promo-code (use 546650 code for Trial, login with +7 (916) 273-53-86). Every of 6 days guest could choose one of 150 missions and ride snowboard, party, get new friend and earn points (and gifts) every day. 10 000 gifts were delivered during 1 week, 2 000 participants
