AVON Beauty Inspirer NGN agency
Task
Our goal was to launch the Epic Lipstick line with Julia Sanina, brand-celebrity from The Hardkiss band. Our objective was to choose a communication platform in simple digital form and organic fun mechanics for TA. To demonstrate full line of new lipsticks and engage users for trial
Ideas and solutions
CREATIVE IDEA MarkMania Beauty Inspirer by Julia Sanina. We have analysed target audience behavior, and based on results of research built creative strategy of campaign. We have caught positive mood of our audience and created eye-catchy activation. We have created a promo-site MarkMania Beauty Inspirer with fun and interactive quiz - the users determined which color type of Epic Lipsticks match their temper and inspire girls to try it in real life. EXECUTION The quiz MarkMania Beauty Inspirer was designed in cinemagraph-style, with bright colors and catchy images. As our TA live across all country and use every possible type of internet connection and low-segment smartphones our landing page was developed mobile-first to adapt to the every device and work smooth even on slooooow internet. RESULTS We have given 14 421 beauty advices Double than we expected 100 000+ site visits 10 000+ tips share on Facebook
