Viral video for 42 clouds Ренат Янбеков
Category
Interactive projects and websites
Nominations
PR and Brand, Service and Trade Mark Reputation Altering Campaigns
Company
42 Clouds
Brand
1C-Cloud
Link
This work
in other
nominations
Copywriting
Animation, motion-design
Illustration
Ad Campaign on Social Media
Community Design, Design of Posts
Task
Drawing the attention of the accountants' community to the Cloud-1C product, achieving maximum coverage using the viral video. Coming up with a plot about the accountants and the cloud service that would appeal both to the accountants and regular people.
Ideas and solutions
We came up with a video that depicts our ancestor (a person from an earlier age) accidentally appearing in our time. He would understand such phrases as 'battery died' and 'I work in the cloud' directly ('to die' meaning 'to run out of charge' and not 'dying' in its direct meaning; he would imagine a person sitting on a cloud and working instead of using the cloud-based service). The resulting funny video got almost half a million views on VK social media.
