Protection of Baltic Eared Seal Ренат Янбеков
Category
Interactive projects and websites
Nominations
Non-commercial Projects
Company
Cheerful Seal
Brand
Cheerful Seal
Link
This work
in other
nominations
Ad Campaign on Social Media
Brand Community Concept
Community Design, Design of Posts
Task
Popularizing eared and regular seals, drawing attention to the problem of their elimination, gathering funds for the Friends of the Baltic Eared Seal Foundation. http://balticseal.org
Ideas and solutions
We have created a Cheerful Seal community, where we publish photos and videos of the pinnipeds (eared and regular seals and sometimes walruses) on a daily basis. The community grew up to 5000 subscribers in 1 month. The public page has become a home for a community if pinnipeds lovers that chat using their own special language (using affectionate diminutive words).
