Vegan Audience For Pizza on Facebook Ренат Янбеков
Task
Popularizing the Pizza Empire vegan cuisine among the Facebook audience. The client has the widest variety of vegan pizzas in Moscow. The Pizza Empire is also the only pizza restaurant in Moscow that takes care of vegans, so they secured themselves from the human error factor by designing a special vegan mayonnaise that is used both in vegan dishes and dishes with meat in them. They have done it to make sure that a cook does not put a non-vegan mayonnaise into a vegan meal. https://veg.ipizza.ru
Ideas and solutions
We have created a special creative content that has targeted on vegans after a lengthy audience analysis. The result amazed everyone: the audience involvement became so high, that we have outrun almost all the competitors in Moscow. The vegan audience has taken the proper targeting with appreciation and reacted very actively.
