Stones as art Ренат Янбеков
Category
Social media
Nominations
Brand Community Concept
Company
Innoblock
Brand
Innoblock
Link
This work
in other
nominations
Community Design, Design of Posts
Task
Popularizing a company that manufactures the artificial stone construction blocks for cladding.
Ideas and solutions
We noticed that the stone surface looks just like an abstract painting, so we created an Instagram account with pictures of stones in it. Thus the name Artblokada (Art+Block) was born. We add a philosophical quote under each picture. Some people start sending us direct messages asking of a price for these stones, while others simply enjoy and write that they consider the account to be interesting and they like its content. We have gotten 6000 subscribers in 3 months.
