Stories on a website. A new type of content marketing. Ренат Янбеков
Category
Craft
Nominations
Promo sites
Company
Rice is Nice
Brand
Rice is Nice
Link
Task
Creating a modern website with a mobile version to popularize RiceisNise, a pan-Asian cuisine bar (Moscow).
Ideas and solutions
Stories have taken over the world! We love watching Stories from our friends and brands, and we already have a new generation of Instagram and Snapchat users who watch only Stories. Tinkoff bank has started publishing Stories in its mobile app. So we got a revelation: there is no website with Stories in it! So we created an unusual mobile website with Stories. We advertise new special offers from the RiceisNise restaurant as well as new dishes. We also tell stories of Japanese cuisine. NB: please check mobile version of the website
