Adopt a Pack Possible Group
This work
in other
nominations
Use of Media
UX
Ad Campaign on Social Media
Campaigns in a Mobile Environment
Innovative solutions in digital
Task
The project hopes not only to help find a new home for pets but also change the image of homeless animals in general. Most people have no idea how loyal and gentle can animals from the shelter be
Ideas and solutions
We created a sticker pack where each sticker depicts a pet that needs a new home. The biography of any pet can easily be found by sending its sticker to an @adoptapackbot that will immediately send back its information, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, its sticker disappears from the pack. Results: 300$ media and production budget; 9 500 sticker pack installations; 36 000 stickers sent; 350 000 coverage; half of the pets in the pack have already been adopted and replaced.
