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This work
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nominations
UX
Task
Objective: To explain in a quick and accessible way how a very complex but also very powerful data protection algorithm works. In the nearest future it’ll already be able to change the main approach to cyber security, not only for ordinary users but for corporate clients as well.
Ideas and solutions
To simplify the understanding of these complex ideas, Kaspersky Lab uses modern technology that literally immerses a person in a realistic world of program code and data streams, making it possible for people to feel what cyber security actually is. We have created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of its code and then, in the end, faces a cyber threat of a global scale. Results: 120 publications in international media; comprehension level +53%; more than 353 sales in B2B market.
