A very Tele2 Nauryz Елена Дмитриева
Task
Develop congratulation for one of the key holidays of the country - Nauryz (the day of vernal equinox)
Ideas and solutions
INSIGHT: Meals for the holiday are the same from year to year - many are bored with monotony. IDEA: Tele2 brand is known for defying the existing system, it is not afraid of doing something new. That is why we decided to show people the Nauryz in the spirit of Tele2 and cook everything with black dough – something that has not been done to traditional Kazakh cuisine. SOLUTION: We have picked out the most popular national dishes: - beshbarmak (boiled meat with noodles and broth), - baursak (donuts fried in frying machine), - chak-chak (dessert made of dough with honey), cooked those with cuttlefish ink dough and did a photoshoot. Then we put it in a series of "Your Nauryz - your rules" visuals and posted in the official brand communities on Facebook, VK, Instagram and Twitter. OUTCOME: Total coverage amounted to 480,979 views. Total number of reactions (reposts, comments and likes) - 31,994. In addition, 9 popular VK / Instagram public pages and several profile issues posted about it Certain Instagram posts: https://www.instagram.com/p/BglD7uyH65Y https://www.instagram.com/p/BgnbxTqnCPG https://www.instagram.com/p/BglEHPgHEQh
