"Krasota" makeup education Болконский Егор
Task
goal: increase leads task: design an advertising campaign, which will allow to look differently not only on profession "makeup artist" but beauty as a whole
Ideas and solutions
In a highly competitive environment, there was a great temptation to make a "standard solution" What is a standard solution? This is a photo of the eyelashes, the lips and eyes - like everyone else. But in the process of working with focus groups, we found insight: beauty is art! Every girl sees her beauty, as well-known artists saw the beauty-in her own way! We realized that makeup is not just a cosmetic bag in the bathroom, it is a mechanism for creating aesthetics within the boundaries of everyday society! Oh my God, this is art! - Solution: Development of the content where the faces of the girls were presented like paintings: from classical make-up to complete madness. And every photo of the girl was different - I found a fan! The promotion tools we used: Targeted channels with blocks of 20,000 people. This allowed us to show the minimum price for 1000 impressions and respond quickly to a bad ad. An infusion marketing channel. As a market entry point, we attracted a well-known blogger (1.9 million followers) and created a collaboration. Result: 370 applications, including 144 contacts. The campaign was held in the social network Instagram Full case: https://www mmm.culture.Agency / smm / beauty makeup/ Blogger account: https://www.instagram.com/volkonskaya.reshetova
