Interior Minister агентство SALO
Task
The main goal was to show that Avito - national platform on which you can find anything you want. We had to come up with a project that clearly showed the amount of the savings compared to shopping at regular retail stores. Also our tasks were to remove objections about fraud on the site
Ideas and solutions
The Idea We did a special project in which three ordinary people from Moscow and St. Petersburg completely updated one of the rooms in their apartment with the help of Avito and 100,000 rubles budget. What we did - have chosen a fairly expensive area for renovation (apartment renovation) - limited the amount of costs for the heroes to show the level of savings - specially conducted a competition for the project and selected heroes with different living standarts and needs to show that Avito solves problems of all categories. The competitors: - single mother in a rented apartment, - married aged couple, - young family with a two-year-old child Number of readings:>50 000 The project page: https://bigpikcha.ru/avito
