Missing but not disappeared агентство SALO
This work
in other
nominations
Special Projects
Task
The main goal of the project is to tell a wide audience about the problem of searching for missing people, about LizaAlert's searching brigade and also to form a positive opinion of the public about socially-oriented Beeline initiatives
Ideas and solutions
A long-running story with live interviews and stories of people. The project began in the spring of 2017 and continues to this day. http://bigpicture.ru/lost Number of conversions per page: 22 600 Announcement coverage: 8 million people For a wide coverage of the problem, we did a series of interviews with members of searching groups and search group volunteers who often told not the most rosy stories from the searches. https://bigpikcha.ru/?p=105045 We released a series of educational articles from the Lisa Alert which told how to behave if you or your loved ones get into an emergency situation. http://bigpikcha.ru/?p=904331 http:// bigpikcha.ru/?p=906572 http:// bigpikcha.ru/?p=908318 http:// bigpikcha.ru/?p=912028 http:// bigpikcha.ru/?p=953880 The total coverage of the announced articles: 6,200,000 Views: >36 500 To draw attention to the voluntary mailing about the searches that Beeline provided we prepared a test about what kind of volunteer a person could become. https://bigpikcha.ru/test/alert Number of passes: 5 993 Average reading time: 2:45 min Later was released a non-linear online quest with media Kalashnikov for coverage of their project "SPASI" also made in conjunction with the Lisa Alert https://bigpikcha.ru/test/inthewoods
