In all your lungs агентство SALO
Task
In a simple language explain complex statistics. Bloggers are telling that in different cities using different fuels and the air is radically different. 3 bloggers in special white suits visited “coal” Omsk that is passing from coal to gas, Yuzhno-Sakhalinsk and "gas" Samara and along with laboratories took samples of air and snow. On their journey, they filmed a video, published photos and actively streamed.
Ideas and solutions
3 bloggers were send to three Russian cities: Omsk, Samara and Yuzhno-Sakhalinsk. Each blogger has a target audience of different ages and different leading sites. We do not hide the fact that three cities were chosen not by chance from the very beginning of the project because in each of them people breathe different air but they do not realize it. We use the "collar method" to show this visually: for all days of staying in cities we dressed bloggers in white suits (not classic white suits but overalls or something similar to overalls) and compare these markers at the end of the project. Depending on the method of obtaining energy in the city white suits will differ in purity. Its acted like melted snow and air conditions. We prepared separate set of costumes for each city. Bloggers spent about 1 to 1.5 days in the city. During their staying they created visual content (they were broadcasting live and create posts after the trip). During streams and in posts in social networks they not only talk about the city but also indicate the purpose for which they came there: to test and clearly show audience what air all residents breathe in. In every city of bloggers meets a scientific laboratory. Studies confirm the human experience - in cities where the costume is dirtier, the snow melts blacker and the air is heavier than the content of combustion products than in the city that is passing to gas or has already completely passed. By the end of the trip, all the studies are finalized and shown on the general lending and in the final posts of the bloggers with a light common-sense language. As a result we had more than 20 publications and over 1 300 000 involved audience - Report on a trip to Omsk https://bigpikcha.ru/?p=1026590 - Report on the trip to Samara https://bigpikcha.ru/?p=1021725 - Report on the trip to Yuzhno-Sakhalinsk https://bigpikcha.ru/?p=1023723 Post on the quality of air in terms of quality of life https://bigpikcha.ru/?p=1030940
