Corporate website for Arcon company CreativePeople
Task
Arcon is a new general contractor founded by an experienced team of professionals. The image of company is based on the principle of uncompromising quality of work, from building materials to the team. This idea was to be represented on the website. Besides, Arcon imagined its website as a media platform for the latest news of the company and industry as a whole.
Ideas and solutions
The idea of quality formed the basis of design concept. All content of the website aligns to the diagonal grid which binds all the elements together like a crystal cell. Texts, images and even foreshortening on the photos follow the same geometric aesthetics. We developed the "quality matters" motive in 3 more directions: technology inspires, team provides and portfolio proves. Together they talk about multidimensional understanding of Arcon quality, experience, values and specialists. Quality of construction is primarily measured by its longevity. That is why we put on the main page timelapse, which represents the contrast between the transience of time and statics and solidity of Arcon buildings. The same idea of contrast underlies photos with long exposure. Arcon emphasizes that all its works are realized for people. That is why in the photos on the website Arcon projects are presented not as empty massives of stone and glass but as already inhabited spaces. The client`s task to turn the website into a media platform was completed by creating a “Media center” page, which is filled by client.
